www.TotalBeauty.com, a fantastic online beauty resource, is to play a key sponsorship role at Fashion Week in New York next week. The popular beauty Web site for women is partnering with AOL/StyleList.com to host Fashion Week’s kick-off party, “Fashion for Everyone,” on Thursday, Sept. 4 at Arena nightclub in the heart of New York’s Times Square. In addition, TotalBeauty.com has been named as the official sponsor of the web editor media center in the Bryant Park Hotel throughout fashion week, with a different beauty brand partner serving as host each day.
TotalBeauty.com, which features the Internet’s largest unbiased catalog of beauty products and beauty product reviews, is quickly gaining recognition within the beauty blogger community. The Web site’s recent partnership with
the Beauty Blog Network, a by invitation-only online blog community, which includes more than 100 of the Internet’s most popular beauty bloggers, created the single largest beauty blog network to date. Appropriately, TotalBeauty.com
is collaborating with MAC to be Fashion Week’s official backstage blog partner and to coordinate the bloggers for all of their shows. 45 bloggers are currently scheduled to report live from backstage over the course of Fashion Week.
“We are delighted to play an integral role in the backstage action at New York’s Fashion Week this year,” said Kristen Nelson, Total Beauty Media, Inc.’s vice president of business development, brands and social media. She noted, “Beauty and fashion are inextricably linked. We know that many of the women who love our site will be following Fashion Week closely, and we’re thrilled to be able to bring them up-to-the-minute news and highlights from the best names in fashion today.”
TotalBeauty.com will also be hosting events for prestigious fashion and beauty brands over the course of New York’s Fashion Week, including Chanel, Aveda, Estee Lauder, Bobbi Brown and Thierry Mugler, to name a few.
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