While Trinny and Susannah “undress” the fairer sex, Joe Bloggs is going to work on the men. By analyzing their sales they have identified that men fall into three main shapes, the Pizza Slice, the French Fry and the Steak - the Pizza Slice being the most common.Over the past few years women have been given more focused fashion advice based on their shape. Whether they are Apples, Pears or somewhere in between TV shows and magazines are on hand with tips on how to make the best of their figure. Men haven’t had this help… until now.
By examining the measurements of Joe Bloggs shoppers on the recently launched online fashion store, Joe Bloggs, has identified that British men fall into three shape categories, the classic ‘Pizza Slice’, where men are broad shouldered but narrow at the waist thanks to their washboard stomachs; ‘French Fries’ who are tall and thin with not a curve in sight, and the ‘Steak’ well-built all over with a bit of meat on the bones.
With this in mind Joe Bloggs have been able to recommend styles and products that will help men to always look their best. Joe Bloggs PR and Marketing Director, Bushra Ahmed says: “When it comes to fashion there is so much help for women, but men are just left to get on with it. Our sales showed that our most popular items are large t-shirts but smaller sized jeans which lead us to discover the ‘Pizza Slice’ shape. And now by sharing this information with our customers we hope men can shop for clothes more confidently and select styles that they know suit them.”
Joe Bloggs Clothing has a full range of fashion separates, from classic jeans and t-shirts to combats and shorts with styles to suit all shapes. For classic ‘Pizza Slices’ such as Gavin Henderson and David Beckham, choose tighter fitting t-shirts and Joe Bloggs Twister Jeans to ensure a good balance while accentuating large muscular chests.
Typical ‘Steaks’ such as Chris Moyles and James Corden, should opt for loose fitting Joe Bloggs ‘Crinkle Pocket” jeans that will flatter chunkier legs, and a dark t-shirt that features a chest pattern which draws the eye, such as the Black Lion T-shirt.
Men shaped like Peter Crouch and Vernon Kay, who fall under the tall and lean ‘French Fries’ category should go for large detail tops to give the illusion of a muscular top half with bootcut jeans. Choose Joe Bloggs ‘Kyoto Hawks’ with a full sized number detail and Joe Bloggs “Gold Stitch” jeans which have pockets on the legs to give them width.
Joe Bloggs Clothing is available online at http://www.joebloggsclothing.co.uk/ and is available in small (French Fries), Medium (Pizza Slices) and Large (Steaks). Prices range from £12 for a t-shirt to £20 for jeans.
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